The Big Diehl

{blog of adam}

03 Feb

Napoleon Dynamite Evangelism

Posted in Evangelism on 02-03-11

I was listening to a podcast the other day of an interview with the president of a large publishing company. He said that their new marketing technique is “good product.” He says that the communication between customers has become so great, their advertising is less effective than ever before. Check out his example:

If a bad movie gets a ton of hype before its release, it still won’t do well. There will be a few people that go and see it, but after the first night, they’ll Tweet, Facebook, text their friends, and “Rotten Tomato it” about how much it sucked and the movie will become a flop.

Conversely, a good movie with NO HYPE at all can still do pretty well and gain a cult following. Like Napoleon Dynamite. I think that movie might have done better on DVD than it did in the theater! Think about your own experience with Napoleon Dynamite (if you’ve seen it). Did you see an advertisement or did someone else tell you? As I think about it, I was told by my brother, who was told by his brother-in-law, who was told by several other people I’m sure. I don’t think I’ve EVER seen a Napoleon Dynamite advertisement — but I sure have heard a lot of people talk about it!

In the same way, the publishing company believes their best method of marketing their products is to just make a good product. Once someone uses a great product, they’ll spread the word. And its working quite well for them.

That got me thinking about Christianity. (I hate to think of the idea of Evangelism as “marketing” and “selling a product” because its NOT that — but nevertheless I think its a good analogy and illustration to communicate another meaning). Is the best “marketing strategy” for Christianity a good product?

Kind of a funny question – but it is something to think about.

Here’s what I think: Yes, the best “marketing strategy” (evangelism method) IS a “good product.” I mean if people are searching for Truth, they’re GOING to find the “best product.” However that’s not all. I mean – Jesus put together the “good product” already, and it can’t be improved upon. The only reason the “good product” will “sell” is because people spread the word about how great it is – just like the Bible says.

Boom – and that’s the key. Spreading the word. Fortunately, never before in history have we been in a better position to do it. Unfortunately, we often “weenie out” and don’t say anything.

There ARE many groups that aren’t scared to share what they believe. Here’s a great example!

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